Thanks to the popularity of CMS systems, more and more employees are able to contribute to designing your company’s website. Gone are the days when you need to be an HTML guru in order to even touch a website, now CMS dashboards are making it easy for those with limited knowledge to put effort into your business website. This is beneficial for the sake of content, but it can leave web designers cringing with every well-meaning new edit. This is especially unsettling if you are on the road about to showcase your website to a potential client, only to see that it has slightly deteriorated since you left the office.
Having employees other than your web designers edit your website can be both a blessing and a curse. While it’s nice to not only rely on one or two people to edit your website, especially in situations concerning a strict deadline, most of these other employees aren’t aware of the dos and don’ts of website design. They might not have been trained, or maybe they are just unsure if they can ask. Whatever the case may be, if they (or you if you’re an editor desperately seeking advice), having a few tips under your belt can greatly help you when editing your company’s website, and maybe you’ll even find yourself loving web design.
Simplicity is best
The saying “less is more” could not be truer when it comes to website design. Of course adding extra elements can enhance a piece of content, but no matter how good your intentions are, these elements might actually take away from your content and make your website look amateur. So next time you’re feeling to urge to add color or bold a bunch of text, fight it.
Visual hierarchy is a good phrase to keep in mind in terms of design. Importance of content and elements on a page should be categorized by their size and placement. Don’t overdo it, of course, but everything can’t be exactly the same on the whole page. That would look too dull.
Don’t go rogue on your website. You should pick up cues from the design of the rest of your site and other pieces of content that your web designer built. They have taken careful consideration and time into choosing themes, so follow their lead.
Be careful with font
Font choices, just like other elements of the website, wasn’t something that was just chosen at a glance and implemented. You would be surprised how much time and care was put into just choosing fonts. And chances are, there are different fonts and sizes for different elements. Keep these throughout whatever content you’re adding, and don’t try to add a new font because you think it might be eye-catching. Chances are, it will, but not for the right reasons.
Choose what looks good
While you may not be a web designing, you still have an idea of what looks good and what doesn’t. Take a step back and look at your content. If it looks overly boring or too confusing, then change it. Using your eye is important.